Creative Direction & Brand Strategy · IE University, Madrid
Strategy.
Story.
Craft.
Haragobinda Sahoo — a creative strategist bridging business, law, and storytelling. I build brands that mean something and campaigns that move people.
About
Strategist. Storyteller. Creator.
I hold a BBA LLB (Hons.) from KIIT University, India — five years combining business administration and law. That dual education shaped how I think: analytically at the systems level, and empathetically at the human level.
Before pivoting fully into creative work, I spent time in business development and legal research, learning how organisations operate from the inside and how communication can make or break a brand's relationship with its audience.
Now pursuing an MSc in Creative Direction, Content & Branding at IE University, Madrid, I am building fluency across brand strategy, visual communication, motion, and editorial design — always with narrative at the core.
I work at the intersection of craft and concept: researching deeply, designing deliberately, and telling stories that endure.
Currently
MSc Creative Direction, Content & Branding
IE University, Madrid · 2025–2026
Background
- BBA LLB (Hons.) — KIIT University
- Business Development
- Legal Research
Focus Areas
- Brand Strategy & Creative Direction
- Editorial & Visual Communication
- Motion Graphics & Film
- Advertising & Storytelling
Based in
Madrid, Spain (from Odisha, India)
Featured Work
Selected Projects
Service Design · Spatial Thinking
Nagami
A modular, reusable exhibition stand system designed for creative agencies. Built around principles of flexibility, sustainability, and brand consistency — empowering exhibitors to configure their space without sacrificing identity.
View ProjectBrand Strategy · Identity
Mama Oso
Brand strategy and visual identity for a restaurant concept rooted in warmth, community, and artisanal cooking. From naming to brand language to packaging.
View ProjectBusiness Strategy · Brand
Pura
A complete business strategy for Pura — defining market positioning, competitive differentiation, and a go-to-market plan grounded in brand values and consumer insight.
View ProjectBrand Identity · Event
Echoes of Earth
Rebrand of a music festival built around sustainability and immersive storytelling. Visual language drawn from natural textures and ecological themes.
View Project
VR · Experience Design
Black Lucid
Concept and creative direction for a virtual reality experience exploring consciousness, memory, and identity through spatial narrative.
View ProjectEditorial Design · Heritage
Pattachitra
An editorial InDesign book celebrating Odisha's Pattachitra tradition — typography, layout, and imagery designed to honour a living art form.
View ProjectAdditional Work
More Projects
Advertising · Campaign
The Original Grind
Shoe campaign built around the idea of relentless dedication. Art direction, copy, and brand voice developed from scratch.
View ProjectAdvertising · Print & Digital
Life Is Chaotic. Your Levi's Aren't.
A multi-platform advertising campaign for Levi's — grounded in the brand's denim-as-anchor mythology, expressed through candid photography and direct copy.
View Campaign
Advertising · Brand
Nike
Advertising concepts for Nike exploring motivation, identity, and performance culture through visual storytelling.
View ProjectUX Strategy · Brand Experience
Spotify CX
Customer experience strategy for Spotify — mapping user journeys, identifying friction, and proposing brand-aligned solutions to deepen listener loyalty.
View ProjectBrand Strategy · Futures
Atelier Brand: The Future of Brands
A research and strategy project on how luxury and craft brands can evolve in a fragmented attention economy — positioning, purpose, and cultural relevance.
View ProjectData Visualisation · Research
The Wealth Paradox
An interactive Tableau dashboard exploring global wealth inequality — data sourced, structured, and visualised to make systemic patterns immediately legible.
View ProjectCreative Writing · Narrative
Unseen Conversation
A narrative project exploring conversations that happen in silence — through objects, spaces, and the unspoken. Concept, writing, and editorial direction.
View ProjectDesign Explorations
Visual Experiments
Poster Design
DDLJ — Movie Poster
Reimagining a Bollywood classic through a contemporary editorial lens.
ViewPoster Design
Home — Moodreel Poster
Typographic poster for the moodreel "Home Is Everyone I've Ever Met."
ViewEditorial Design
Atlantic — Editorial Layout
Editorial spread design inspired by The Atlantic's long-form journalism aesthetic.
ViewTypography
Modular Typography
Explorations in modular and grid-based type systems for editorial use.
ViewData Visualisation
Infographics
Visual data storytelling — translating complex information into clear, beautiful graphics.
ViewVisual Communication
Travel Enthusiast
A visual essay on travel, place, and memory — Madrid as subject and metaphor.
ViewBranding · Agency Concept
Scrapbook Agency
Brand concept and identity for Scrapbook — a creative agency built around analog-inspired storytelling.
ViewSkills
What I Do
Creative & Strategy
- Branding
- Storytelling
- Creative Direction
- Advertising
Design & Communication
- Graphic Design
- Editorial Design
- Visual Communication
- Data Visualisation
Media & Production
- Video Production
- Motion Graphics
- Photography
- Content Creation
Contact
Let's make
something real.
Open to collaborations, freelance projects, and conversations about brand, storytelling, and creative direction.